Evaluation


For the fair trade side of the brand i think i did well on telling how my brand could have an ethical production and how the money can be put towards helping the people that attire source there clothes form and the conditions that the workers have made the clothes would have. But i don' think that it is clear in my posters that the clothes were made ethically. In my sketches i thought that the setting being outside would convey the naturalness of the brand, whereas now i think that a slogan about how its high end clothes and how they are fair trade or a different setting like a cotton field would be better suited. 

I feel as if the type of clothing that it sells doesn't appeal to the 16-25 audience as they wouldn't usually wear dresses and suites to formal events and that it being slightly more high end wont be in the price range for them. So maybe changing the brand name to something that would could convey more casual clothes then changing the type of clothes the brand sells to something more casual as the target audience are more likely to buy those clothes and then making the price range more inclusive so more 16-25 year old could buy it. I think that the posters setting and outfits went together and it went how i wanted it to.


As for the logo i think that it is good that its monochromatic as it makes it simple and that the hand drawn flowers convey the ethical side of the brand as they are natural. But because they are hand drawn it isn't easy to replicate and isn't as easy to identify as other brands which have simpler brand logos.

For the posters i think that it is good that i put the same border around it that is on the logo and the same title on it that is on the logo as it makes the posters recognizable and seem the same.

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