mediastudiesaliciagooch

Locations 1) The location of the front cover is London, they used this because it is the capital city of England and Paddington bear has strong links to it. 2) He is wearing a hat and a coat which has links to being British. 3) He is holding a suitcase and there is a ticket in the top right corner which links to being an immigrant. 4) Padding-ton is lit from behind by the lamp post. 5) The camera is positioned so hes is shot from directly centered, which conveys that he is the center of attention and has the background of London behind him. Paddington is wearing a blue coat which links to being British. This is used because even though Paddington bear is a migrant he has embraced/ taken in British culture and societal norms, his clothes so he seamlessly fitted in a British crowd by conforming to the societal norms by dressing like the common British person. This is successful as it conveys this message of that paddington is an immigrant but has embraced Brit...

Dance Music 1) These are all dance music videos as they have an electronic beats and they have dance performance in it.  2) All three of the videos use the same narratives, they all used dance as a medium of expression it. The narratives of all three videos portray how dance can bring people together, through them being having fun for example in sweet lovin by sigala the actor has red mist coming from her roller skates and when they past people the red mist causes them to dance, before they start dancing the characters looked sullen with slugish movements after they seem happy and they dance vibrantly. In the Mk17 video is is a friendship group who comes together by dancing, for example at the start they have a large family gathering, all the members of the family come together through dance. In the cola video its a group of friends dancing around an old house. They use mise en scene as they all of the actors where the same type of group to make them seem like a collecti...

 Old spice has tried to refresh the brand image so it is more accessible to a younger audience. They have done this by using animations of a beach on the old spice brand ambassadors body, this is different to what they have done before, which creates a new fresh image. In the animation/cartoons they have people doing activities such as wind surfing and sunbathing, these are activities that a younger audience would do. The cartoons which are used are all of younger people which differs from the older actors which have been used, this is to show that it is made for a younger audience. He has a volcano on his head which conveys that the products are mind blowing, it is also a unique image which has never been done before on an advertising poster. They have added humor into the poster through the title which makes an over exaggerate untrue fact, this reflects the poster as it is absurd, this attracts a younger audience as it is aimed at their humor. The font of the caption is all in b...

Evaluating footage For the scene where a European man wore a skirt i think that we did well on replicating the background as it looks quite similar, but in the original they used natural lighting which we didn't, this effected our scene as there was a reflection of the artificial lights on the window. For the framing of the shot we didn't stand further away enough to full see that the model was wearing a skirt. As for props the skirt looked quite similar to the one in the video and the way the model moved he went to hold the sign and the way he stood was similar to the model in the original advert. For scene the dress like a girl scene we did it in a white room because we didn't have the background necessary to exactly replicate it. To try to imitate the sparkly corridor we took a video of the model walking towards lights, this turned out well as the dress was black and so were the body of the light stand but the background was white and so was the light emitting from t...

Comparison of cameras The first one has a cool tone light and the second one has a warm toned light which makes the person look more warm and yellow.  The image taken with a professional camera is sharper and vivid compared to the image taken with a phone which is more blurry. The image taken with a professional camera has depth and looks more realistic and dimensional compared to the one taken on a phone. Overall the resolution on the image taken with the a camera is better as components such as resolution, sharpness and depth of field is higher this is probably partly due to the camera being better quality

The framing of this shot is different as the women in the original is centered between two windows with vertical metal bars, the street that she is standing on has parallel vertical lines because drop between the pathway and the curb the model is standing side on and they are looking down at a parking meter, the wall is ombre pink and has horizontal lines of pink, there is also a shadow of an electricity pole. I think the ours conveys the same colours at it is a red to and a red wall and it has a window with vertical lines and the bricks are horizontal and there is a vertical line in the wall. The original is successful as everything is a vertical or horizontal line which emphasis's the curvy women this could replicate how the fashion industry promotes straight sized models and the women in it is a model and it shows how she is different, so it is going against the norms of fashion. The lighting is brighter in the original as it is in a hot place and we are filming in ...