mediastudiesaliciagooch

The pitch  I've decided to make a high end brand called article the brand makes clothes such as suites and dresses for events. This is suggested by the brands name is 'attire' which means " clothes, especially fine or formal ones." The logo is has framed hand drawn flowers and is all black and white, the flowers suggest nature and refers to the ethical side of the brand, the flowers being hand drawn conveys a message of effort and time being put in the pieces as it takes time and effort to draw flowers. The flowers are framed as it makes the logo look neat as they are two lines and artwork is normally framed this could suggests that the clothing is neatly tailored and the products are so well produced its like artwork. The juxtaposition between the lightly drawn flowers and the lack straight neat framing and the bold font in the middle shows people that the brand is modern. As the products are in collaboration with fair trade the brand...

Marketing Fashion H&m- HMs most recent campaign was their December one. In the video they created a  modern day fairy tale, they recreated the well known story of Alice in wonderland through a modern days child's eyes. By tweaking the story and shortening it to fit in a short video hm have simultaneously advertised their casual winter clothes and their Christmas party dresses and suites. When a young Alice teleport from their everyday regular life to a magical modern day wonderland with interpretations of the fairy tale creatures such as the caterpillar and the queen of hearts. In this short story the lighting changes from a dim warm toned light which mimics the coziness of a home, this lighting helps advertise the over-sized cozy knits which the parents wear by giving them a cozy feeling. Then once the girls has entered the different world the lighting changes to a cool tone lighting which you would naturally get at a snowy mountain, this lighting perfectly shows off ...

Prelim pre production research. Fair trade  products: Cadbury - Cadbury is the biggest manufacturer of chocolate, to widen their market they would use fair trade ingredients because if they didn't some people would be opposed to buying it. Because they sell so many products where they source their chocolate from makes a large impact which is why fair trade reached out to them. They have the logo on the side of their chocolate advertise it, they also have an advert where they entice people into buying their chocolates by conveying that they would be helping the communities that grow them.In the advert the fairtrade logo stands out.  Bananas- Bananas are a common food, because they normally are imported, this might make buyers more careful to whether the bananas are ethically sourced, to make it obvious fair trade stickers and logos are put on the bananas and packaging. On the website they have said that buying fair trade bananas are cheaper and by bu...