mediastudiesaliciagooch

Your Target Audience: A culturally sophisticated 16-25 AB demographic. AB Demographic: A - Upper Class -  Higher managerial, administrative or professional. (4% of population) B - Middle Class -  Intermediate managerial, administrative or professional. (23% of population) Dance music video  1) - Its about a father that used to do high jump - He becomes older and wants to do it again - he trains and achieves - he teaches his daughter - It also shows how he used to be an alcoholic and thats why his wife left and why he  2)  - Post zombie apocalypse feel to it - abandoned world - loneliness - on a mission - post modern world - abandoned derelict mise en scene 3) - focuses on abusive relayionships - blurring gender stereotypes - violence due to need for money - prostitution and stripping

Music video 1   This music videos narrative is of Avicii travelling as he is trying to live a full life. The mise en scene: he doesn't use a costume, but he does wear relaxed everyday clothing which contributes to the video as it is like a video diary. They used natural lighting and natural colours unlike lights from a studio, this emphasizes the fact that it was a self made video for example he stands in front of a sunrise which are all different colours . The location of the video was the places he traveled to such as a tropical beach and popular monuments in different countries. His facial expressions change depending on what he is doing, when he is jet skiing  he looks excited and when he is looking at past of photos he looks reminiscent.    The camera work is hand held while he is travelling which is why it is shudders, the effect if this is that it makes the audience feel like they are present with them.  The editing is not chr...

How does Dance Music appear to represent its fanbase in its videos? They represent there fan-base as people that want to dance as in both videos they shoot in a club as in the tiesto music video they went to Las Vegas which is a party place. When they were in Las Vegas they went to a club which had the artist tiesto as a DJ ( i'm guessing). In the sigma video they didn't go to the club but they did dance in a where house and on the beach. They also represent there fan-base as young and have freedom. This is the conveyed in the upbeat and fast pace music and how in both videos this is reflected on how  they travel too many paces in a singular day such as in the sigma one they went to a beach and then they drove there car to a warehouse. In the tiesto music video they went from a diner to a car wash to Las Vegas.  What key ideas/ideologies are present within both? Symbolism? Key ideas and ideologies are that a...

Disco:  It emerged in the late 1970's, the audience was originally club goers at it was played at disco's. It came through a reaction of rock music it was most popular between 1970 - 1980. From traditional African music jazz came from it then swing then disco.  House: It was a mix of disco music and euro-disco, which makes it a descendant of disco it was originally played in Chicago warehouses. House is in the genre of electronic dance music, they use repetitive mechanical 4/4 beats. It was pioneered by DJ Frankie Knuckles, it was popular in the us and then some of the independent labels made it in the UK Techno: Techno music is a form of electronic dance music, it began in 1988. It was a blend of African american music and electric jazz with electronic music. The tempo varies between 120- 150 beats per minute and uses music production technology to produce its electric sound.Detroit techno is seen as the foundation of techno. It has futuristic themes which...

Website of dance music artists  Calvin Harris This website contributes to dance music as it has when they are playing shows. It also has a poster of his latest song, It has connotations of partying until morning time with the orange background which references a sunrise. It has a beam of light which could symbolizes a disco or the sun. The picture has an artist that they collaborated with, she has her hands above her head like shes dancing, her beaded outfit which is extravagant is something a person would where if they were going to the club. There is this imagery behind which is blue and grainy, it symbolizes the blue lights at a club and how if you take a picture at night time it is grainy. This is to reference partying until late in the night. Sigala The website has the same background which they have used in there new music video which is in the middle of the screen, this is so fans can easily click on the music video to watch it. The image is of a lake with l...

Websites of artists The weekend  The weekend is a solo artist, this is shown through the solo photos of him. The dark images of these photos contradict the stereotypical light hearted images seen in the pop genre and reveal that the images reflect his music. The font which is a dark grey and is in bold is half on a white background  so it is easier to read and the use of tone on tone as half of it is on a black photo adds to the dark atmosphere the website is trying to create, this is emphasized as the text say " my dear melancholy" this is used to create an eery tone and suggests that the artist is acquainted with sadness. Bellow it is a music video that has the artist walking at nighttime, nighttime has connotations of darkness. At the bottom of the home screen there are picture in which if someone zooms in it gets further and further into the different images. The images are vague and are either zoomed in ore are dark. The pictures are edited to have  ...