comparing adverts

Image result for advert women sport


 These adverts are both advertising energy drinks. They both advertise there brand in different ways to consumers.

The powerade zero advert uses a women,l this challenges the gender stereotypes for women. In the advert she is doing a crunch and is visibly sweaty, contradictory to the slim figure that women usually have in adverts such as for clothing she has a more athletic build. The dark room with slight lighting emphasize and highlight her abdominal muscle and the light running down her leg shows off her lean and muscular legs. She is not looking at the camera and seems concentrated which conveys that the shot was suppost to look like it was taken in the midst of her exercising. The language reflects the ambassador as she is sweating and it says" sweat out".

In the lucozade advert the man in it is looking seriously directly at the camera to make eye contact with the consumer. The ambassador of the lucazade advert is a footballer called Gareth bale, due to his success and job he has become an embodiment for the stereotypical masculine male.


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