The impact of technological change on newspapers


The telegraph

News sites such as the telegraph have premium news which they give you the first paragraph and hen as you scroll down you find the deals which they give you to which you have to sign up to in order to read the rest of the news. For example you ca get a 30 day free trial and then it becomes £2 every week or they give you an alternative where you an get amazon prime and the telegraph fr £100 for 12 months, or if you sign up you can get one premium article per week. The collaboration with amazon prime makes the deal more enticing as many people want have amazon and would want amazon prime, a yearly amazon prime subscriptions is £79 which means that they are only then playing £20 for a yearly subscriptions which costs less than paying £2 a week. They have a paywall to protect revenue and profit.

The guardian

To keep in the guardians socialist views they ask for volunteers to sign up to an email.

They have pop up adverts which companies pay to have them pop up on their website this is because if the reader clicks on the advert it will take the straight to the website and it also raises awareness and promotes the brand. The guardian have less pop up than the daily mail

The daily mail 

 They  also have pop up adverts which companies pay to have them pop up on their website this is to raises awareness and promote the brand.

The mirror

The mirror have a pop up video which borders the top of the screen which pops up once you've clicked on an article, it is large and hard to ignore unlike the guardian and the daily mails adverts. They have the adverts instead of the pay wall because they want their news sight to be accessible too all audiences.

The independent 

They ask volunteers to sign up to an email which is the ,ail thing they promote alongside there promoted stories at the side of their stories these may be stories writers payed money for them to promote. They also have pop up adverts but less than any other news site.They have an email that they can sign up to so they can send emails to their audience telling them about news stories to try and get them to return as much as possible

Interaction with online news

Newspapers prompt their readers to interact with their online with their online news through the use of social media and paid adverts. They use social media by setting up accounts on twitter Instagram and facebook for users to follow them on which they post about news stories on their website which they have a link to or they post a bit of the the story and the reader has to click the link to see the rest.
They use pop up adverts by seeing if you have previously gone on there website and paid adverts on social media will pop up to get them the audience to click on the advert to send them to the new site.

Shirkys end of audience theory.

All the news sites now have many more news stories that if you were going to buy a newspaper, this is for the reader to choose what they consume instead of a traditional news paper editor choosing what enters a news paper so every consumer becomes a producer as they are choosing what they are reading. Also they use a lot of citizen journalism such as live photos and videos which means that possible consumer are helping produce the story and their photos add key information which a journalist may not of had.



Comments

Post a Comment

Popular posts from this blog

Image
Big issue covers analysis  To reflect the eccentricity of David Bowie they have used a white background so that the colours of the face paint on his face stand out also they have made his eyes a different colour to make him look like an alien. They have done an exact front photograph of his face and shoulders which makes him look like he is looking directly at the reader. He has his signature hair and makeup so that he is easily recognizable. They have used a very white light to highlight his pale skin and to emphasize the vividness of his face paint. They have used an animated green font for his name which he uses for most other things and to match the font of his name they have used the same green as the colour of the big issue font. Bellow the David Bowie typography they have a statement about what he represents in pop culture which is the strap lines.They have done this in black with a more structured font, the black makes it stand out and draws attention to ...
Read more
Analysis of mad men. The scene starts with a birds eye shot of the street, they use digetic sound through sound of the cars and they use mise en scene through the old cars, this is to establish that the office is in New York. Then the camera cuts to a shot of them entering an elevator there is fast pate instrumental non digetic music  from the era to emphasize the fast paste of the business world. They use digetic sound as when they reach the floor the elevator bings. They us mise en scene as the men are all wearing suits and the one women is wearing clothes from the era. The camera is focused on there faces to show how nervous and uncomfortable the women feels the goes the mens point of view to show that they are looking at her body, this highlights how objectifying men were in that era. .Once they reach the top of the floor the camera follows the men there is  digetic sounds of typing and mumbling to recreate the sounds which would normally be at an office. The ...
Read more
Image
Burn the witch and un-finished symphony comparison. Unfinished symphony used their video to represent street life to raise awareness of what a lower class neighborhood in los angles looked like uninterrupted where as Burn the Witch uses characters from a popular children's television show to show part of the narrative from the movie the wicker man which is intertextuality, the two story lines of the children television show and the wicker man juxtaposes ecahother. Burn the witch shows the characters from the popular television show to reveal a picturesque town which through out the video slowly shows how they are more and more psychotic because at the start of the video the towns people seemed normal and doing chores that an olden day town would do like mowing a lawn but the their were clues as the video went on such as a calf in a a pie.  It had intertextuality which means that the audience wouldn't understand it unless they had seen the wicker man and th...
Read more