representation of stereotypes: Theresa May

Theresa May 




Image result for theresa may front page daily mail
Theresa May is depicted in the sun stereotypical through the use of an image of the heels which she has worn. This shows the narrow beauty conventions which the sun holds. 
They also use the phrase "heel, boys". This is a pun as she is wearing heels and is acting as a leader to reunite Tories and deliver brexit. This could also be playing on the stereotypical view on heels that they are seen as something which women wear to appeal to men and Theresa has used this appeal to make the men that she works with "heel" to to do what she wants them to do. An alternative view is that they are mocking her also as the heels are not the nicest and also there is an unattractive photo of her above the heads of the men.

In the daily mail they have used a semantic field of words which link to the stereotypical narrow view of  words which describe Theresa may as beautiful such as " stunning" and "crush". To further emphasis this they have a picture of her wearing red lipstick.

What could be inferred from these two front pages is that when Theresa May has done something good which the audience like they represent her in this stereotypical narrow view on beauty when she does something wrong they represent her as the opposite.


This backs up van zoonens theory as they both portray Theresa may as the stereotypical woman. Two well known newspapers having this as their front cover shows that media industries think that this patriarchy is the dominant societal view.












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