mediastudiesaliciagooch

The pitch  I've decided to make a high end brand called article the brand makes clothes such as suites and dresses for events. This is suggested by the brands name is 'attire' which means " clothes, especially fine or formal ones." The logo is has framed hand drawn flowers and is all black and white, the flowers suggest nature and refers to the ethical side of the brand, the flowers being hand drawn conveys a message of effort and time being put in the pieces as it takes time and effort to draw flowers. The flowers are framed as it makes the logo look neat as they are two lines and artwork is normally framed this could suggests that the clothing is neatly tailored and the products are so well produced its like artwork. The juxtaposition between the lightly drawn flowers and the lack straight neat framing and the bold font in the middle shows people that the brand is modern. As the products are in collaboration with fair trade the brand...

Marketing Fashion H&m- HMs most recent campaign was their December one. In the video they created a  modern day fairy tale, they recreated the well known story of Alice in wonderland through a modern days child's eyes. By tweaking the story and shortening it to fit in a short video hm have simultaneously advertised their casual winter clothes and their Christmas party dresses and suites. When a young Alice teleport from their everyday regular life to a magical modern day wonderland with interpretations of the fairy tale creatures such as the caterpillar and the queen of hearts. In this short story the lighting changes from a dim warm toned light which mimics the coziness of a home, this lighting helps advertise the over-sized cozy knits which the parents wear by giving them a cozy feeling. Then once the girls has entered the different world the lighting changes to a cool tone lighting which you would naturally get at a snowy mountain, this lighting perfectly shows off ...

Prelim pre production research. Fair trade  products: Cadbury - Cadbury is the biggest manufacturer of chocolate, to widen their market they would use fair trade ingredients because if they didn't some people would be opposed to buying it. Because they sell so many products where they source their chocolate from makes a large impact which is why fair trade reached out to them. They have the logo on the side of their chocolate advertise it, they also have an advert where they entice people into buying their chocolates by conveying that they would be helping the communities that grow them.In the advert the fairtrade logo stands out.  Bananas- Bananas are a common food, because they normally are imported, this might make buyers more careful to whether the bananas are ethically sourced, to make it obvious fair trade stickers and logos are put on the bananas and packaging. On the website they have said that buying fair trade bananas are cheaper and by bu...

Explain how the political context in which newspapers are produced, influences their ownership and regulation. Explain the political significance of the concept of 'press freedom' and its relationship to representative democracy. Why do you think freedom of the press is important? How much influence do you think the government should have about the things reported in the UK press? 1 ) I personally feel that the use of a free press has both positives and negatives, and therefore shouldn't be totally self-regulated. The invasion of privacy of those in the public eye is becoming more common, with reporters taking stories too far and gaining private information. This is happening due to the demand the readers give , responding well to stories that seem exclusive. However, I feel that when a scoop is no longer I the public's interest then it shouldn't be printed and hence should be regulated, as reporters are gaining both unwanted information and informati...

How far has genre influenced the media language used in Sources A and B? Genres and conventions of British newspapers. The two genres of newspapers each these two newspapers show is tabloid and broadsheet. The newspaper on the left is a tabloid, the conventions of a tabloid newspaper is dumbing down this is where they simplify the information for it to reach a wider audience, this is shown in the title as it uses a simple rhetorical question which sounds as if it could be used colloquially. This means that this news paper is low brow because they have a lower intellectual content which means that their readers need lower intellect to appreciate the news, compared to a quality press like a broadsheet it is seen as low brow. Tabloids are half the size of broadsheets which means that a tabloid would include less information than a broadsheet. They are seen as emotional participants, this is because of tabloidisation as tabloids normally sensationaliz...

Me dia Language and Representation: Unseen Advertisement Amnesty international has used a drawing that has been drawn by using a computer which creates a more clean cut image where as the shelter have used pictures of peoples faces with messages written over it and a response to the message bellow which creates a more multi layered poster.  The amnesty poster has red hands which are creating peace sign and also they are representing scissors cutting a barbed wire, this could show that they are trying to help people through peaceful means. The hands instead of scissors show how they are peaceful and do not believe in using weapons to create peace, this conveys that this is a humanitarian charity. They use red on the hand and the international which conveys how they want people from allover the world to come together to help them. The barb fence could be a symbol for multiple things like people being held against their will or people living in rough areas b...

Burn the witch and un-finished symphony comparison. Unfinished symphony used their video to represent street life to raise awareness of what a lower class neighborhood in los angles looked like uninterrupted where as Burn the Witch uses characters from a popular children's television show to show part of the narrative from the movie the wicker man which is intertextuality, the two story lines of the children television show and the wicker man juxtaposes ecahother. Burn the witch shows the characters from the popular television show to reveal a picturesque town which through out the video slowly shows how they are more and more psychotic because at the start of the video the towns people seemed normal and doing chores that an olden day town would do like mowing a lawn but the their were clues as the video went on such as a calf in a a pie.  It had intertextuality which means that the audience wouldn't understand it unless they had seen the wicker man and th...